Brand and business creation
Concept planning, naming, brand identity, audience and offer development, graphic design, concept design, business plans and launch direction.
DetourNova / Service vision
One idea. Many moving parts.
The DetourNova concept brings together the decisions behind creating a brand, entering the UAE market, opening a location and running the business that follows.
Market entry and leasing
UAE expansion planning, location assessment, landlord introductions, commercial proposals, lease discussion support, renewals and relocation planning.
Concept and fitout coordination
Store concept briefs, initial space and technical planning, design and contractor coordination, landlord submission follow-up, opening schedules and supplier coordination. Architectural and MEP designs, approvals and construction would be handled by appropriately qualified providers.
Fitout and turnkey coordination
Scope planning, contractor selection, quotations, schedules, procurement and site progress oversight. Complete fitout delivery would depend on appropriately licensed contractors and the required approvals.
Websites and applications
Website and app planning, user journeys, design direction, content, development coordination, testing and launch support, with the delivery scope defined for each project.
Technology and store systems
CCTV, automation, networking, computers, software and hardware planning, sourcing and integration coordination. Installation and regulated technical work would be assigned to qualified providers.
Import assistance and procurement
Supplier sourcing, product and quotation comparisons, purchase planning, order follow-up, shipping and document coordination, and procurement process support. Customs clearance and regulated import steps would be handled by authorised providers and the responsible importer.
Operations and people
Operating procedures, staffing plans, role descriptions, interview and onboarding coordination, customer care processes and performance reviews.
Marketing and communication
Social media setup and management, campaign planning, graphics, website coordination, customer communications and commercial correspondence.
Documents and specialist coordination
Commercial drafts and agreement administration, with introductions to appropriately qualified and licensed specialists for regulated advice or services.
How it connects
A single point of coordination across the business lifecycle.
Each assignment may involve one area or several. The intended role is to connect strategy, people and delivery around the client's practical goals.
Private concept preview. DetourNova is in development and is not currently offering services through this website. The final scope depends on formal setup and permitted activities.